The US Postal Service has announced “Mark of the Eagle” four “webisodes” – four episodes of a Web video, okay? Anyway, there’s an extremely fancy Flash-based Web site, but it’s just showcasing stuff that’s posted on YouTube. You can go straight to the YouTube channel at http://www.youtube.com/markoftheeagle .
There’s a marketing message at the end, of course, but the first episode gets into what happens when machines attack and a postal carrier becomes The Hero That Will Save Mankind.
It’s interesting to see the Postal Service — delivering bits of paper, that’s a really offline job — trying with the online marketing. And the video was created in-house by postal service employees. And the guy who gets his tie shredded looks like Stephen Baldwin when he was in New Eden.
Categories: Web
Tagged: marketing, usps, webisodes
Barnes & Noble has announced two new series available on its Web site at http://www.barnesandnoble.com/bn-studio/ . I wasn’t aware of it but apparently B&N has a lot of original online programming.
Anyway, the two new series are Moving Paragraphs and Why I Read. Moving Paragraphs features writers narrating parts of their favorite books with original animation. (These features are free, but I would pay serious buckos to for an episode of Atlas Shrugged, narrated by Terry Pratchett, with animation from the people who do Aqua Teen Hunger Force.) The first episode features Richard Russo and Huckleberry Finn.
Why I Read is described as a “Man on the Street” program that asks folks in Los Angeles book-related questions. The first episode asks folks why they read and what books they love. The second episode will ask people in the street what literary character they most identify with (Jack Pumpkinhead!) and so on.
Categories: Books · Retail · Web
Tagged: b&n, barnes and noble, vidcasts
